The Campaign Company (TCC) worked with the Sheffield Primary Care Trust (PCT) helping them with their 3-month consultation on the future of health services in Sheffield.
The Campaign Company (TCC) is a communications and engagement based group that helped connect the Sheffield Primary Care Trust (PCT) with the local community, as part of a dialogue to develop better services.
Our contribution was to run a 'Deliberative' consultation drawing in a diverse group of 80 'seldom heard' citizens of Sheffield.
We prepared for the event by undertaking a telephone survey of 1,000 people. This helped to gauge levels of physical health and wellbeing, a sense of the number of people using primary and acute care services across the city, and their experiences of them. We found people were generally satisfied with their experiences but our survey confirmed a major concern of the PCT - that of very heavy use of both primary and acute services. These issues - and that of major inequalities of health across the city - were taken forward into the 'Deliberative' consultation. We showed two DVDs, filmed in the city earlier in the week, to set the scene by outlining a range of ideas about alternative ways of delivering health care. We used a combination of qualitative and quantitative techniques. Firstly, we used expertly facilitated 'round-table' discussions to gather in-depth information on peoples’ deliberations. Secondly, we used 'Who Wants to be a Millionaire' audience participation software, where people were asked to answer questions using personal keypads and the answers were displayed back instantly.
Our participants were delighted - and many quite surprised - to have been consulted in this way. People worked incredibly hard for the four hours they were with us and came up with a number of excellent ideas. These included 'street doctors', making better use of existing community facilities by having 'walk-in centres' in schools and 'workplace nurses' to mirror the 'school nurse'. Participants identified that they would be more likely to use other services, rather than A&E, if they have a better understanding of the skills, training and experience of other health care professionals. This would make them more likely to trust people other than the doctor.
The conclusions from the event were:
• There was an understanding of the need and willingness to accept 'redistribution’ of resources.
• Partnership working was essential given many of the causes of ill-health require non-health service solutions.
• Personal responsibility was an important factor - but people need help to help themselves.
• People were willing to see and take advice from other 'health professionals' but they need to know more about them in order to 'trust' them.
• There is a need for good and targeted information about the various services that are available at health clinics - but not too much of it.
This article was originally submitted by The Campaign Company but has since been adapted.
The Campaign Company
Gather individual pre-existing opinions
Gather informed and considered opinions (deliberation)
Generate new ideas (innovation)
Number of participants
A Group which broadly reflects the Demographic make up of a certain community or population
Level of awareness and interest
participants know about some aspects/can roughly articulate some interest
Health and well-being
Limit search to...
... face to face processes
Level of involvement